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18 May Perpetua Productions: Showreel 2020

Posted at 11:11h in Content Marketing, Corporate, Marketing, Video Content by Louise
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So, the start of 2020 has taken even more creative thinking than normal, right? Over the past couple of months we’ve been working with our clients to create messaging and communications for their audiences throughout Levels 3 and 4. But now it’s great to be...

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01 Aug Why not create videos yourself?

Posted at 11:37h in Marketing, Social, Tutorial, Video Content by Louise
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There are so many awesome reasons to invest in video - increased engagement levels with your marketing campaigns, positive impact on brands, effect on SEO, improved retention levels of information, the influence of buyers on their purchase decisions…. the list goes on. With marketing teams...

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13 Mar Perpetua Productions: Showreel 2018

Posted at 13:27h in Animated, Conference, Social, Video Content by Louise
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At Perpetua Productions, we love our work - we get to partner with awesome clients, on amazingly varied video projects. Every project is created and delivered with a real passion for taking the right messages to the right audiences, and inspiring action. In creating our latest...

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08 Mar Event video content: Beyond the keynotes

Posted at 10:02h in Conference, Content Marketing, Marketing, Video Content by Louise
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During February and March, our calendar is crammed full of event filming. It’s something about that New Zealand-wide shutdown across a large part of December and January, I think, that then means Auckland’s event scene is buzzing in Feb. So a topic front of mind...

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19 Oct Planning great video content: Budgets and the Rodriguez method

Posted at 14:55h in Conference, Content Marketing, Corporate, Marketing, Video Content by Louise
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Hey team, thanks for joining us. I wanted to talk a little bit more today about budgets and I wanted to do that by looking at a movie scenario. So, before we get started with the chitchat take a look at some movie clips by Robert Rodriguez. You may well know...

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11 Oct Planning great video content: Setting the budget for your video shoot

Posted at 14:29h in Content Marketing, Corporate, Marketing, Tutorial, Video Content by Louise
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Thanks for firing in your questions about your video shoots. Clearly a top topic is pricing. How much should I spend, or how much should I expect to spend, and infact, we've had a few people ask us "How much for a 40 second video?". So it's a great starting...

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04 Oct Planning great video content: Getting your video message nailed

Posted at 11:40h in Animated, Content Marketing, Corporate, Marketing, Video Content by Louise
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Hey team! Today I want to talk about getting the message right in your video. Creating a message that hits the mark is going to rely on you having thought through these points; Who are you writing for? - a wide audience or a specific and very targeted audience, or somewhere...

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28 Sep Planning great video content: Videos to fit your delivery channels

Posted at 11:38h in Content Marketing, Marketing, Social, Video Content by Louise
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Where you post or deliver your video is likely to be decided by your target; where they're looking, where can you find them? And it's also no doubt going to be decided by the outcomes you're after. Are you after a mass market engagement witha TVC or are you running...

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21 Sep Planning great video content: Defining Your Audience

Posted at 11:32h in Content Marketing, Marketing, Video Content by Louise
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When we talk about defining your audience for the purpose of video, we've got to assume that you totally know your market and who's buying your products or services. What we're talking about here is looking at each type of person that interacts with your company and asking which of those specifically...

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14 Sep Planning great video content: Let’s look at Outcomes

Posted at 12:17h in Content Marketing, Marketing, Tutorial, Video Content by Louise
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As you start out on your next video project, it's fun and exciting to get right into the story and think about shots and dialogue. However, in order to get that bit right it's important first to step back and ask yourself "what are your desired outcomes, what are you...

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    Latest Posts
    • Perpetua Productions: Showreel 2020
      18 May, 2020
    • Why not create videos yourself?
      01 August, 2018
    • Perpetua Productions: Showreel 2018
      13 March, 2018
    • Event video content: Beyond the keynotes
      08 March, 2018
    • Planning great video content: Budgets and the Rodriguez method
      19 October, 2017
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    • Perpetua Productions: Showreel 2020
    • Why not create videos yourself?
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