Where you post or deliver your video is likely to be decided by your target; where they're looking, where can you find them? And it's also no doubt going to be decided by the outcomes you're after. Are you after a mass market engagement witha TVC or are you running...
When we talk about defining your audience for the purpose of video, we've got to assume that you totally know your market and who's buying your products or services. What we're talking about here is looking at each type of person that interacts with your company and asking which of those specifically...
As you start out on your next video project, it's fun and exciting to get right into the story and think about shots and dialogue. However, in order to get that bit right it's important first to step back and ask yourself "what are your desired outcomes, what are you...
When you’re planning your next video project, one of the big considerations you’re going to make is “how long should my video be?” and it’s a question we’re asked by pretty much every client we ever work with. Now, we all know there is a...
Most of us know that attaching your brand to an influencer – a thought leader or expert in the market - is an effective way to build your audience and gain credibility. There are, of course, a number of ways in order to do this,...
Video is no longer an option, it’s a vital part of any successful marketing content strategy. So going forwards, it’s no surprise that video will be shaping the world of marketing more than ever. So what lies ahead in trends around video for 2017? An increase in...
The background Fletcher Building is redeveloping their Head Office campus in Penrose, Auckland and approached us to document the progress of the construction with a series of videos running from March 2016 to early 2017. Being one of New Zealand’s leading construction companies, and because they...
In 2016, using social media in your marketing strategy is a given in getting your name out there. It's a cost effective way to market your services, products and help boost your brand, allowing you to connect with fans, customers and prospects on a personal...
At Perpetua Productions, we love our work - we get to partner with awesome clients, on amazingly varied video projects. Every project is created and delivered with a real passion for taking the right messages to the right audiences, and inspiring action. In creating our latest...
A phenomena happened on the run up to Christmas in the UK that really highlighted the benefits and lack of restriction that internet video advertising can bring. Several large retailers’ pre-Christmas ad strategies focused on engaging internet ads of 2 minutes, 3 minutes and beyond....